Becoming A Category of One
How Extraordinary Companies Transcend Commodity And Defy Comparison
* Alternate titles at the bottom of this page.
Available as a keynote, workshop keynote (see more below) and as a customized video for your organization (see more below).
People in extraordinary companies have a mindset that gives them a critical competitive advantage.
"Joe Calloway adds value to companies who love to think or to be challenged on their long-held assumptions.” Joe Fusco - Casella Systems Joe’s presentation is about your potential to become extraordinary. It’s not just a speech or “cheerleading” - it’s an interactive session that gets people thinking and actively engaged with ideas.
"Having an on-stage conversation with four of our top performers was engaging and thought provoking! Hearing directly from peers on a personal and conversational level had a resounding impact on the entire
audience. Brilliant!" Jane Devou
TD Bank
Senior Vice President “Calloway kept us engaged...Q&A, a panel, video...very interesting and relevant.”
Amanda Fretheim Gates - MEETINGS Magazine
The “Category Of One” mindset is...
* Action. We don’t just have good ideas. We take action and make those ideas reality.
* Improvement. To stay competitive, we have to be better tomorrow than we were today.
* Customer Experience. The key to differentiation and customer loyalty is the experience we create and the quality of how we do business.
* Consistency. Consistency of performance is the great brand builder. Consistency of performance is the ultimate “wow” factor.
* Shared Vision. We know who we are, what’s important, and where we’re going. A team united by a vision is unstoppable. We are people who care deeply about what we do.
“The idea to bring the three member service representatives on stage with you was so powerful. Thank you for sharing that insight - that was such a wonderful suggestion! I've never seen our leaders more energized!” Nancy Witte (Corporate Meeting Planner) “Joe has a unique, interactive style of working with the audience. He asks questions and puts them in a conversational mode which does a great job in making a connection with them.”
- CCC Information Services “You were amazing at our conference – it was truly a success because of you. You’re touched the lives of so many Riverside employees by giving us a new way of thinking and an ‘I can do this’ attitude. Many thanks for a stellar performance.”
Lisa Jensen - Riverside Bank
Becoming A Category of one available as a keynote presentation by Joe Calloway.
NEW: Becoming A Category of One
WORKSHOP Keynote
Joe Calloway leads a workshop of up to 90 minutes that creates actionable ideas to create immediate results, improve performance, and advance your strategy. Based on Joe’s best-selling book Becoming A Category Of One, this session drives action, new ideas and innovation, enhanced customer connections, and ways to immediately improve. A great catalyst to kick-start your people and have them go back with ideas for immediate action.
(Workshop Keynote: A highly interactive, highly action oriented session that can be utilized as a breakout session OR in a keynote slot.) NEW: Becoming A Category Of One Customized VIDEO
For organizations that want either a cost effective way to bring Joe Calloway to multiple events, or who would like a lasting resource to be used throughout the organization, the Becoming A Category of One Customized VIDEO is a great solution. Joe designs and produces a 20 minute (approximate) video featuring Joe that ties your message into the success principles from his best-selling book and presentation, Becoming A Category of One. Joe blends your priorities and language into this fast moving, completely personalized video which you can use for multiple events or as a permanent resource in your training or motivational programs. "We love the video - we will be supplying all the regions with a copy and they will work it into their own conferences." - Jeff Hsu - TD Canada Trust Other titles that can be used for variations of this presentation include: Minds Wide Open: Creating A Mindset of Everyday Innovation, Ideas, And Improvement Extraordinary Companies: What They Do And How They Think To Create And Sustain Success Building A Great Company From Inside Out: The People Behind The Promise






