Show off at work? I'd never thought about it in those terms. Then Joe Calloway wrote this stimulating little book and it makes perfect sense. He explains how to show off the right way and bring your best to your work everyday, and why the biggest beneficiary isn't your employer or customer (although they'll love it), but you. So read this book, and start showing off at work. You'll be glad you did.

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From the television viewer who would always tape rather than miss a single episode of HBO's "Sex And The City," to the corporate buyer who will choose a trusted vendor over a lower priced competitor, there are customers who consider certain products or companies indispensable. It's the mother lode....the jackpot....the Holy Grail of business: loyal customers who want to do business with you, and only you, when buying your product or service. (Read More)

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Deciding to go is the first step on the journey to greatness and becoming a Category of One. Unfortunately, it’s also the step usually not taken. Most companies never decide to go. They never make the decision to become extraordinary. What they do is make the decision to talk about becoming extraordinary or to have meetings about becoming extraordinary or write mission statements about becoming extraordinary. But they never truly make a commitment that takes hold, becomes real, and creates a new level of success. (Read More)

Order “Becoming A Category Of One” today by clicking here.