For over 25 years Joe Calloway has worked with extraordinary companies and studied how they create a mindset of innovation, ideas, and improvement.

And, no, it’s not rocket science. It’s about the power of ordinary people doing extraordinary things. That’s what creates differentiation and a competitive advantage.

"You were amazing at our conference. It was truly a success because of you. You’ve touched the lives of so many Riverside employees by giving us a new way of thinking and an ‘I can do this’ attitude."

— Lisa Jensen, Vice-President, Riverside Bank
MINDS WIDE OPEN is about
the passionate curiosity that drives people to look outside their comfort zone for new ideas

a propensity for action that means we actually DO things instead of just talking about them and having meetings about them then having more meetings about them

tearing down barriers like the resistance that most people and (virtually all committees) have to new ideas…the fear of risk…and the biggest barrier of all: “We’re Experts! We KNOW how it’s done!” (famous last words of soon-to-be-dying companies)


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the creative power that comes from not knowing what you can’t do (5 year olds are masters of this – we should be, too)

seeking out and destroying complacency like the evil force that it is!

knowing that the most important innovations are those that positively impact the customer experience

and finally, knowing the point….having a clear sense of who we are, what’s important, and what we’re all trying to accomplish.